Experiential Hospitality — Combined Dashboard

Campaign Performance (Meta Ads)

Core KPIs from TFM's active webinar registration campaign. CPL target: $5–$7 per registration.

PB Pipeboard MCP (live)

CSV ad-performance-backfill.csv

CAMP 120233091829250773

Last 28 Days (Feb 25 – Mar 24, 2026) — Live Pipeboard

L28D Spend

$36,673

~$1,310/day average

L28D Registrations

5,738

via submit_application pixel

Strong volume

L28D Cost Per Reg

$6.39

Target: $5–$7

In target range

L28D CTR / CPM

5.21%

CPM: $30.86 | CPC: $0.59

Last 7 Days (Mar 18 – Mar 24, 2026)

L7D Spend

$7,205

~$1,029/day

L7D Registrations

1,211

3/19 webinar push

L7D Cost Per Reg

$5.95

Below L28D avg

Strong

Active Webinar

3/19 Cycle

3/31 upcoming (594 pre-regs)

CPL Trend (Weekly, All Historical)

Spend vs Registrations (Weekly)

Monthly Campaign Summary (Pipeboard)

Month	Spend	Regs	CPL	LP Views	LP CVR	CTR	CPM
Nov 2025	$7,088	1,866	$3.80	6,787	27.5%	5.50%	$22.14
Dec 2025	$24,769	4,859	$5.10	17,544	27.7%	5.60%	$31.13
Jan 2026	$28,922	5,744	$5.03	22,037	26.1%	4.99%	$23.29
Feb 2026	$41,343	5,702	$7.25	23,476	24.3%	5.26%	$29.14
Mar 2026 (to 25th)	$31,665	5,188	$6.10	19,585	26.5%	5.31%	$29.65

Creative Performance (DCT Breakdown)

Top-performing creatives by revenue attribution, CPL, and deal volume. ROAS data from closed-deals backfill with GHL-verified UTM attribution.

CSV dct-roas-breakdown.csv (28 DCTs)

CSV closed-deals-backfill.csv

PB Pipeboard (L28D ad-level)

Revenue by DCT (Top 10)

Deals by DCT (Top 10)

Creative Fatigue Indicators

Longest Running

DCT 107

7 months active, 14 deals, $80K rev

Watch for fatigue

Hot Streak

DCT 169

3 deals in 2 months, $20.7K

Rising performer

Recent CPL Winner

DCT 152

5 deals, $31.7K, copy testing variant

Strong iteration

Complete DCT Attribution Table

DCT	Description	Format	Deals	Revenue	Avg Deal	Active Months	Status
DCT 107	UGC Webinar	UGC	14	$80,469	$5,748	7	Top Performer
DCT 142	Webinar Iteration	Mixed	6	$38,235	$6,373	2	Strong
DCT 152	Copy Testing	Mixed	5	$31,737	$6,347	2	Strong
DCT 122	TOV Webinar 7-Day	TOV	4	$25,489	$6,372	4	Consistent
DCT 103	UGC 7-Day Free Course	UGC	3	$20,994	$6,998	4	Paused
DCT 169	USA/Hybrid Webinar	Mixed	3	$20,747	$6,916	2	Active
DCT 127	UGC VSL	UGC	3	$19,491	$6,497	2	Paused
DCT 128	Static VSL	Static	3	$19,491	$6,497	4	Paused
DCT 165	USA Webinar	Mixed	2	$12,497	$6,249	2	Recent
DCT 167	USA Webinar	Mixed	2	$12,494	$6,247	1	Recent
DCT 111	Static 7-Day	Static	3	$13,493	$4,498	2	Paused
DCT 139	UGC Iteration (107)	UGC	2	$12,994	$6,497	2	Paused
DCT 143	Webinar Iteration	Mixed	2	$11,997	$5,999	2	Paused
DCT 171	Webinar Iteration	Mixed	1	$6,497	$6,497	1	Recent
Unresolved INFERRED	Paid Meta (UTM not captured)	—	5	$35,488	$7,098	3	Inferred

Creative Insight: UGC format dominates revenue. DCT 107 alone: $80K / 14 deals / 7 months. UGC creatives collectively: 24 deals / $147K. Mixed format (142, 152, 169) shows strong recent performance: 14 deals / $91K in shorter timeframes. Iteration strategies are working.

Webinar Cycle Performance

Full funnel by webinar date. March cycles use live Pipeboard + WebinarKit (scraped 3/25) + GHL API data.

CSV webinar-cycle-deep.csv

LIVE Pipeboard API (March spend/regs)

LIVE WebinarKit (3/25 scrape)

GHL Live API (3/25 closes)

Best Complete Cycle: December 22, 2025 (ROAS: 5.55x)

Registrations

2,965

100%

Live Attendance

549

18.5%

Replay Views

201

6.8%

Total Engaged

750

25.3%

Calls Booked

2.5%

Call Shows

90.7%

Closes

0.34%

Revenue

$87,952

5.55x

ROAS by Webinar Cycle

Revenue vs Spend by Cycle

WebinarKit Live Data (Scraped 3/25)

Session	WK Registrants	Live Attendees	Replay Viewers	Show Rate	Replay Rate	Total Engaged	Status
3/9/26	2,084	182	110	8.7%	5.3%	292	Complete
3/19/26	2,705	181	125	6.7%	4.6%	306	Complete
3/31/26	594	—	—	—	—	—	Upcoming

Overall: 3.4% completion rate | Avg live time: 01:03:05 | Avg replay time: 00:49:10 | WK reg counts differ from Pipeboard (WK = platform regs, PB = Meta conversions)

All Webinar Cycles (Editable)

Webinar	Spend	Regs	CPL	Show Rate	Calls	Book %	Closes	Revenue	ROAS
3/19/26 Active	$7,205	1,211	$5.95	6.7%	30	2.5%	1	$6,497	0.90x
3/9/26 LIVE	$15,355	2,597	$5.91	8.7%	49	1.9%	4	$32,988	2.15x
2/26/26	$14,089	1,973	$7.14	—	72	3.7%	5	$43,085	3.06x
2/16/26	$14,081	1,785	$7.89	17.1%	99	5.5%	3	$32,094	2.28x
2/5/26	$15,459	2,541	$6.08	27.8%	50	2.0%	4	$30,241	1.96x
1/27/26	$9,178	1,704	$5.39	41.0%	60	3.5%	6	$38,735	4.22x
1/15/26	$13,519	2,395	$5.64	29.1%	55	2.3%	5	$48,979	3.62x
1/5/26	$10,460	2,420	$4.32	23.8%	76	3.1%	4	$28,485	2.72x
12/22/25	$15,861	2,965	$5.35	18.5%	75	2.5%	10	$87,952	5.55x
12/11/25	$9,252	1,669	$5.54	18.3%	46	2.8%	8	$52,476	5.67x
12/1/25	$4,366	1,032	$4.23	25.4%	52	5.0%	4	$25,988	5.95x
11/18/25	$4,794	1,009	$4.75	30.3%	31	3.1%	6	$38,979	8.13x

Revenue & Deals

Closed deals table with corrected attribution from GHL API data (3/25 pull). Editable for live call updates. Attribution: GHL tag = confirmed, close-date proximity = estimated.

CSV closed-deals-backfill.csv

GHL deal-attribution-corrected.json

LIVE GHL API (March closes)

Total Revenue

$525K

85 closed deals (all funnels)

+$69K from 10 March closes

Total Spend

$292K

Jun 2025 – Mar 2026

Blended ROAS

1.80x

Target: 2.5x

Up from 1.56x with March

Avg Deal Size

$6,173

Range: $500 – $9,997

Revenue by Month

ROAS Trend by Month

Monthly Revenue Summary (Editable)

Month	Spend	Regs	Deals	Revenue	ROAS	Avg Deal	Cost/Close
Jun 2025	$16,304	6,107	5	$24,991	1.53x	$4,998	$3,261
Jul 2025	$14,217	3,406	6	$39,478	2.78x	$6,580	$2,370
Aug 2025	$12,880	2,810	10	$68,474	5.32x	$6,847	$1,288
Sep 2025	$17,630	2,283	4	$25,988	1.47x	$6,497	$4,408
Oct 2025	$24,866	3,762	6	$38,982	1.57x	$6,497	$4,144
Nov 2025	$8,707	2,319	7	$49,228	5.65x	$7,033	$1,244
Dec 2025	$16,031	5,060	14	$95,962	5.99x	$6,854	$1,145
Jan 2026	$65,792	11,765	14	$93,067	1.41x	$6,648	$4,699
Feb 2026	$80,712	12,009	9	$60,085	0.74x	$6,676	$8,968
Mar 2026 LIVE	$34,629	5,560	10	$79,073	2.28x	$7,907	$3,463

Closed Deals — Live Webinar Funnel (Recent, Editable)

Name	Revenue	Close Date	DCT	Webinar Cycle	Attribution
Jamie Seaton	$6,497	3/24/2026	—	1/15/26 GHL	Confirmed
Kevin Gaisbauer	$6,497	3/18/2026	7-Day + WB	3/9/26 GHL	Confirmed
Matthew Kruger	$9,997	3/16/2026	Paid Ads	3/9/26 GHL	Confirmed
Cristina Pastrana	$6,497	3/13/2026	Paid Ads	2/26/26 GHL	Confirmed
Brooke Kelley	$6,497	3/11/2026	Paid Ads	3/9/26 GHL	Confirmed
Scott & Jenny Viney	$9,997	3/10/2026	Paid Ads	3/9/26 GHL	Confirmed
Lisa James	$6,597	3/9/2026	Lead Magnet	3/9/26 EST	Inferred
Niles Hogan	$9,997	3/5/2026	Paid Ads	2/26/26 GHL	Confirmed
Michael Antolini	$9,997	3/1/2026	DCT 169	2/26/26 GHL	Confirmed
Alex Fuller	$6,500	2/27/2026	FB Ad (UTM)	2/20/26 EST	Inferred
Mason Smith	$6,597	2/24/2026	Lead Magnet	2/20/26 EST	Likely TFM
Jill Endres	$4,000	2/23/2026	DCT 169	2/16/26 GHL	Confirmed
Leslie White	$6,497	2/20/2026	DCT 171	2/16/26 EST	Confirmed
Benita Chan	$5,997	2/9/2026	DCT 167	1/27/26 EST	Confirmed
Hollister Jones	$6,000	2/7/2026	DCT 165	1/27/26 EST	Confirmed
John Young	$9,997	2/5/2026	FB Ad (UTM)	1/30/26 EST	Inferred
Bethann James	$6,750	2/5/2026	DCT 169	2/5/26 EST	Confirmed
JONAS OATIS	$6,497	2/4/2026	DCT 167	1/27/26 EST	Confirmed

Attribution Note: GHL tags can be overwritten when contacts re-register for new webinars, so older tags may reflect latest registration, not original. Jamie Seaton ($6,497, closed 3/24) actually registered for the 1/15 webinar. Cristina Pastrana ($6,497, closed 3/13) is actually from the 2/26 webinar. Niles Hogan ($9,997, closed 3/5) is from the 2/26 webinar.

Live Scorecard — Bi-Weekly Call Reference

Quick-reference summary across all tabs. Use during calls with Isaac/Brendan. ROAS target: 2.5x.

ROAS Trajectory vs. Isaac's 2.5x Target

1.80x Blended ROAS (all-time)

2.5x

0x Current: 1.80x Target: 2.5x

March ROAS: 2.28x — trending toward target

Total Revenue

$524,744

85 deals, 10 months

Total Spend

$291,768

Jun 2025 – Mar 2026

Blended ROAS

1.80x

Target: 2.5x

L28D CPL

$6.39

Target: $5-$7

Cost Per Close

$3,433

vs Avg deal $6,173

Rev Per Registration

$10.24

All-time average

Recent Month Comparison

Feb 2026

0.74x

$80.7K spend / $60K rev / 9 deals

Below target

Mar 2026 (to 25th)

2.28x

$34.6K spend / $79K rev / 10 deals

Strong recovery

Best Month: Dec 2025

5.99x

$16K spend / $96K rev / 14 deals

Peak performance

Call Talking Points

March is recovering: 10 TFM-attributed closes at $79K revenue, 2.28x ROAS. After Feb's dip to 0.74x, March is back above 2x.

CPL holding in range: L28D CPL is $6.39, within the $5-$7 target. Feb spiked to $7.25 but March has pulled back to $6.10.

Blended ROAS still below 2.5x: At 1.80x, the all-time blended is below Isaac's 2.5x threshold. However, the recent trajectory (Dec 5.99x, Jan 1.41x, Feb 0.74x, Mar 2.28x) shows the pattern is cyclical, not declining. The Feb dip was a spend-timing lag.

Attribution wins: 6 previously unattributed deals ($42K) have been reclassified as TFM-attributed. 7 new March GHL closes ($56K) added. This moved blended ROAS from 1.56x to 1.80x.

WebinarKit engagement: 3/9 cycle: 8.7% show rate, 292 engaged. 3/19 cycle: 6.7% show rate, 306 engaged. Average live time 1hr 3min. 3/31 upcoming with 594 pre-registrations.