Data Freshness:Beehiiv API (Pulled 2026-03-31)UTM Attribution (dct = TFM ad-sourced)
Total Subscribers
5,201
4,966 active
TFM Ad-Sourced
930
18% of list
TFM Open Rate
28.1%
vs 36.8% non-TFM (newer subs)
TFM Click Rate
2.9%
vs 0.7% non-TFM
TFM Openers
474
51% opened 1+ email
Non-TFM Openers
3141
74% opened 1+ email
1
Engagement Comparison
Open Rate — TFM vs Non-TFM
Click Rate — TFM vs Non-TFM
2
Subscriber Mix
Subscriber Source Mix
Who's Opening? (1+ Email)
2
Source Breakdown
Non-TFM Subscriber Sources
Click Rate Advantage: TFM subscribers click at 2.9% vs 0.7% for non-TFM — a 4.1x advantage. This signals higher intent from ad-sourced subscribers.
Tenure Context: TFM subs are newer (930 subs, avg ~6 emails received) vs non-TFM (4271 subs, avg ~12 emails received). Compare same-tenure cohorts for fair open rate comparison.
Top Creative
Yoyo Diet Notes Female
580 subs, 30.9% OR
Active Creatives
5
Tracked via UTM
L14D TFM OR
25.4%
vs 36.0% non-TFM (same window)
L14D TFM Subs
618
vs 160 non-TFM
1
Creative Engagement
Open Rate by Creative
2
Detail
TFM Creative Performance
Top Performer: dct_001_yoyo diet notes female drives 580/930 TFM subs (62%) with 30.9% open rate.
TFM Survey Completion
468
50% of TFM subs
Non-TFM Survey Completion
3,945
92% of non-TFM subs
Top Goal (TFM)
Lose body fat
307 subs (66%)
Ready to Invest (TFM)
237
51% of surveyed
1
Survey Responses
Primary Fitness Goal — TFM vs Non-TFM
2
Buyer Readiness
Investment Readiness — TFM vs Non-TFM
Survey Signal: 50% of TFM ad-sourced subscribers completed the full 6-question survey vs 92% of non-TFM. High completion signals genuine interest — subscribers are not just passively signing up.
Revenue Attribution Gap: The $15 FLA (Front-End Low-price Accelerator) purchase data is not available via Beehiiv API — it lives in RNT's payment backend (likely Stripe). To add FLA revenue attribution by source, Kavit would need to share purchase data or grant Stripe API access.
Latest Newsletter
Why your body refuses to lose ...
18.31% OR, 4,948 recipients
Avg Newsletter OR
37.0%
Across last 10 newsletters
TFM Cohort OR
28.1%
vs 36.8% non-TFM
Avg Unsubs/Send
11.2
Per newsletter
1
Newsletter Performance
Open Rate by Newsletter — TFM vs All Other
2
Newsletter Detail
Recent Newsletters — TFM vs All Other
How TFM vs Other OR Is Computed: TFM and All Other open rates are computed from subscriber-level aggregate engagement (total emails sent vs total unique opens), segmented by UTM attribution. These are cohort-level rates for subscribers who existed at each send date — not per-newsletter exact opens, which Beehiiv API does not expose.