Feb 1 – Mar 26, 2026 | Primary subs only | Cross-signups & retirees excluded
Cardiac Wire
All-Time Scoreboard — Cardiac Wire (sorted by CPQL)
CreativeSpendSubsCPLGOODRateCPQLSignal
DCT_118 Text Call out $883 368 $2.40 84 22.8% $10.51 SCALE
DCT_117 Old vs New $45 15 $3.00 3 20.0% $14.99 TEST
DCT_112 EndangerPatient $218 43 $5.08 14 32.6% $15.60 TEST
DCT_103 Confession $2,130 895 $2.38 135 15.1% $15.78 HOLD
DCT_104 Life hack $1,293 500 $2.59 74 14.8% $17.47 HOLD
DCT_101 Reasons Why $461 139 $3.32 23 16.5% $20.04 REDUCE
DCT_105 UGC doctor $239 67 $3.57 3 4.5% $79.66 KILL
W05 — Jan 26
CreativeSubsGOODRateSpendCPQL
DCT_103 80 2 2.5% $367 $183.32
DCT_104 14 2 14.3% $249 $124.44
DCT_101 5 0 0.0% $39 —
W06 — Feb 2
CreativeSubsGOODRateSpendCPQL
DCT_103 237 22 9.3% $242 $11.53
DCT_104 195 30 15.4% $367 $13.11
DCT_101 28 4 14.3% $47 $11.74
DCT_105 25 1 4.0% $41 $41.19
W07 — Feb 9
CreativeSubsGOODRateSpendCPQL
DCT_103 93 15 16.1% $223 $14.85
DCT_104 141 22 15.6% $318 $15.14
DCT_101 13 2 15.4% $87 $43.31
DCT_105 10 1 10.0% $61 $60.62
W08 — Feb 16
CreativeSubsGOODRateSpendCPQL
DCT_103 83 20 24.1% $302 $15.09
DCT_104 68 15 22.1% $154 $10.30
DCT_101 24 5 20.8% $114 $22.84
DCT_105 15 1 6.7% $39 $39.24
DCT_112 1 0 0.0% $55 —
W09 — Feb 23
CreativeSubsGOODRateSpendCPQL
DCT_103 88 23 26.1% $422 $18.34
DCT_104 35 4 11.4% $133 $33.36
DCT_101 24 7 29.2% $61 $8.68
DCT_112 16 7 43.8% $42 $6.07
DCT_105 7 0 0.0% $38 —
W10 — Mar 2
CreativeSubsGOODRateSpendCPQL
DCT_103 117 25 21.4% $304 $13.21
DCT_104 35 0 0.0% $71 —
DCT_101 15 1 6.7% $45 $45.05
DCT_112 6 2 33.3% $53 $26.66
DCT_105 6 0 0.0% $15 —
W11 — Mar 9
CreativeSubsGOODRateSpendCPQL
DCT_118 75 37 49.3% $416 $11.23
DCT_103 55 16 29.1% $184 $11.50
DCT_101 9 3 33.3% $38 $12.59
DCT_112 6 2 33.3% $36 $18.05
W12 — Mar 16
CreativeSubsGOODRateSpendCPQL
DCT_118 195 33 16.9% $256 $7.75
DCT_103 102 12 11.8% $87 $7.27
DCT_112 12 3 25.0% $31 $15.56
DCT_117 9 2 22.2% $23 $11.63
DCT_101 12 0 0.0% $31 —
W13 — Mar 23 †
CreativeSubsGOODRateSpendCPQL
DCT_118 86 11 12.8% — —
DCT_103 40 3 7.5% — —
DCT_101 9 1 11.1% — —
DCT_117 6 1 16.7% — —
† W13 spend data pending — Pipeboard weekly breakdown ends at W12.
Imaging Wire
All-Time Scoreboard — Imaging Wire (sorted by CPQL)
CreativeSpendSubsCPLGOODRateCPQLSignal
DCT_114 ReplaceJournals $666 113 $5.89 46 40.7% $14.48 SCALE
DCT_110 Radiologist Confession $113 16 $7.06 7 43.8% $16.13 TEST
DCT_119 Stay Current $172 28 $6.14 10 35.7% $17.19 TEST
DCT_104 Life hack $151 24 $6.28 8 33.3% $18.85 HOLD
DCT_103 Confession $2,995 480 $6.24 154 32.1% $19.45 HOLD
DCT_113 GPTResponse $82 10 $8.23 2 20.0% $41.15 REDUCE
DCT_120 Information Overload $105 9 $11.65 1 11.1% $104.89 KILL
W05 — Jan 26
CreativeSubsGOODRateSpendCPQL
DCT_103 15 7 46.7% $472 $67.38
W06 — Feb 2
CreativeSubsGOODRateSpendCPQL
DCT_103 108 48 44.4% $480 $10.66
DCT_104 11 3 27.3% $39 $19.56
W07 — Feb 9
CreativeSubsGOODRateSpendCPQL
DCT_103 76 32 42.1% $398 $14.75
DCT_114 6 3 50.0% $25 $12.26
W08 — Feb 16
CreativeSubsGOODRateSpendCPQL
DCT_103 55 18 32.7% $349 $20.54
DCT_114 6 2 33.3% $107 $53.64
DCT_104 9 5 55.6% $0 —
W09 — Feb 23
CreativeSubsGOODRateSpendCPQL
DCT_103 59 20 33.9% $291 $14.54
DCT_114 21 11 52.4% $191 $17.34
DCT_110 6 3 50.0% $39 $12.90
W10 — Mar 2
CreativeSubsGOODRateSpendCPQL
DCT_103 38 13 34.2% $308 $23.70
DCT_114 31 9 29.0% $194 $21.60
DCT_110 5 3 60.0% $15 $7.40
W11 — Mar 9
CreativeSubsGOODRateSpendCPQL
DCT_103 52 14 26.9% $478 $34.12
DCT_114 22 13 59.1% $40 $3.06
W12 — Mar 16
CreativeSubsGOODRateSpendCPQL
DCT_103 53 7 13.2% $220 $31.43
DCT_114 12 4 33.3% $109 $36.43
DCT_119 8 2 25.0% $133 $66.27
W13 — Mar 23 †
CreativeSubsGOODRateSpendCPQL
DCT_103 24 4 16.7% — —
DCT_119 16 6 37.5% — —
† W13 spend data pending — Pipeboard weekly breakdown ends at W12.
Digital Health Wire
All-Time Scoreboard — Digital Health Wire (sorted by CPQL)
CreativeSpendSubsCPLGOODRateCPQLSignal
DCT_123 If you BUT $721 296 $2.44 81 27.4% $8.90 SCALE
DCT_115 AppleNotes $880 165 $5.33 77 46.7% $11.42 SCALE
DCT_122 Make Better Decisions $153 33 $4.64 12 36.4% $12.77 SCALE
DCT_104 Life hack $2,031 451 $4.50 156 34.6% $13.02 HOLD
DCT_102 Why read X $373 52 $7.17 18 34.6% $20.70 HOLD
DCT_121 Newspaper $66 6 $10.97 3 50.0% $21.93 TEST
DCT_103 Confession $118 9 $13.16 2 22.2% $59.23 REDUCE
W05 — Jan 26
CreativeSubsGOODRateSpendCPQL
DCT_104 13 8 61.5% $425 $53.15
W06 — Feb 2
CreativeSubsGOODRateSpendCPQL
DCT_104 95 37 38.9% $372 $10.05
DCT_102 8 3 37.5% $106 $35.40
DCT_115 5 3 60.0% $0 —
W07 — Feb 9
CreativeSubsGOODRateSpendCPQL
DCT_104 86 32 37.2% $424 $13.67
DCT_102 13 5 38.5% $47 $9.37
W08 — Feb 16
CreativeSubsGOODRateSpendCPQL
DCT_104 82 33 40.2% $206 $6.24
DCT_115 12 8 66.7% $0 —
DCT_102 10 5 50.0% $52 $10.37
W09 — Feb 23
CreativeSubsGOODRateSpendCPQL
DCT_115 66 34 51.5% $0 —
DCT_104 42 12 28.6% $192 $15.99
DCT_102 7 2 28.6% $49 $24.57
W10 — Mar 2
CreativeSubsGOODRateSpendCPQL
DCT_115 54 23 42.6% $0 —
DCT_104 54 17 31.5% $274 $16.11
DCT_102 6 2 33.3% $65 $32.52
W11 — Mar 9
CreativeSubsGOODRateSpendCPQL
DCT_104 60 17 28.3% $106 $6.24
DCT_122 21 8 38.1% $49 $6.12
DCT_115 22 7 31.8% $0 —
W12 — Mar 16
CreativeSubsGOODRateSpendCPQL
DCT_123 183 55 30.1% $381 $6.93
DCT_104 17 1 5.9% $32 $31.98
DCT_122 4 1 25.0% $30 $30.17
DCT_115 3 1 33.3% $0 —
W13 — Mar 23 †
CreativeSubsGOODRateSpendCPQL
DCT_123 109 24 22.0% — —
DCT_122 4 1 25.0% — —
† W13 spend data pending — Pipeboard weekly breakdown ends at W12.
Key trends: DCT_118 CW peaked W11 (49%) then faded to 13% — creative fatigue confirmed. DCT_103 IW declining from 47% to 17% — creative fatigue confirmed. DCT_123 DHW launched big in W12 (30%) but dipped to 22%. DCT_114 IW is the most consistent quality performer (42% all-time).
Cardiac Wire
TFMGL
Subscribers 2,031 2,222
GOOD 337 (16.6%) 527 (23.7%)
Retirees Excluded 46 16
— HC Org + Title 66 83
— HC Org Email 109 230
— Personal + HC Title 172 217
Physicians 113 (33.5%) 42 (8.0%)
Executives 52 (15.4%) 31 (5.9%)
Nurses 35 (10.4%) 160 (30.4%)
Allied Health 15 (4.5%) 38 (7.2%)
Unknown Role 109 (32.3%) 230 (43.6%)
Total Spend $5,311 $4,998
CPL (per sub) $2.61 $2.25
Cost Per Qualified (CPQL) $15.76 $9.48
GL leads CPQL ($9.48 vs $15.76) and CPL ($2.25 vs $2.61). But GL's GOOD is 30% nurses. TFM delivers 3.2 physicians per nurse.
Imaging Wire
TFMGL
Subscribers 687 613
GOOD 231 (33.6%) 222 (36.2%)
Retirees Excluded 17 0
— HC Org + Title 53 47
— HC Org Email 71 79
— Personal + HC Title 122 96
Physicians 51 (22.1%) 32 (14.4%)
Executives 26 (11.3%) 14 (6.3%)
Nurses 1 (0.4%) 0 (0.0%)
Allied Health 63 (27.3%) 66 (29.7%)
Unknown Role 71 (30.7%) 79 (35.6%)
Total Spend $4,436 $4,929
CPL (per sub) $6.46 $8.04
Cost Per Qualified (CPQL) $19.21 $22.20
TFM wins IW on both CPL ($6.46 vs $8.04) and CPQL ($19.21 vs $22.20). TFM has more physicians (51 vs 32).
Digital Health Wire
TFMGL
Subscribers 1,018 1,249
GOOD 352 (34.6%) 575 (46.0%)
Retirees Excluded 11 0
— HC Org + Title 81 118
— HC Org Email 117 358
— Personal + HC Title 158 99
Physicians 10 (2.8%) 14 (2.4%)
Executives 138 (39.2%) 115 (20.0%)
Nurses 11 (3.1%) 4 (0.7%)
Allied Health 12 (3.4%) 10 (1.7%)
Unknown Role 117 (33.2%) 358 (62.3%)
Total Spend $4,450 $4,850
CPL (per sub) $4.37 $3.88
Cost Per Qualified (CPQL) $12.64 $8.44
GL leads DHW CPQL ($8.44 vs $12.64). But 62% of GL GOOD are unconfirmed role.
Newsletter
Agency
Score
Reason
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Date Email Title Company Creative Score Reason Tier Newsletter Agency

How Scoring Works

Each subscriber is scored using a replication of the client's methodology — a combination of email domain signals and job title keywords. Subscribers pass if they show at least one strong healthcare professional signal.

The result is one of three outcomes: GOOD (likely ICP), EXCLUDE (not ICP), or Retired (excluded from quality calculations).

Scoring Tiers

Quality Rate Definition

Quality Rate = GOOD / (Total subscribers - Retired). Retirees are removed from the denominator because they represent a data quality artifact, not a media buying signal.

Scoring Examples

EmailTitleScoreReason
j.smith@clevelandclinic.orgInterventional CardiologistGOODHC Org + Title
m.jones@massgeneral.orgAdministratorGOODHC Org Email
dr.lee@gmail.comChief Medical OfficerGOODPersonal + HC Title
john.doe@gmail.comMarketing ManagerEXCLUDENo HC Signal
r.williams@mayo.eduRetired PhysicianEXCLUDERetired

What This Dashboard Doesn't Cover