Data Freshness:Pipeboard (Real-time Meta Ads)WebinarKit (3/25 live scrape)GHL API (2026-03-31 pull)Archive CSVs (Historical through 3/1)Deal Attribution (Corrected 3/25)Pipeboard (3/26 refresh)
L7D Spend
$5,110
Mar 20–26
~$730/day average
L7D Registrations
795
via submit_application pixel
L7D Cost Per Reg
$6.43
In $5–$7 target
L28D Spend
$37,376
Feb 26 – Mar 26
L28D Registrations
5,922
Strong volume
submit_application events
L28D Cost Per Reg
$6.31
Target: $5–$7
CTR: 5.20% | CPM: $29.96
1
Trends
CPL Trend (Weekly, Dec 2025 – Mar 2026)
Spend vs Registrations (Weekly)
2
Monthly Detail
Monthly Campaign Summary (Nov 2025 – Mar 2026) — Pipeboard Live
CPL in Target: L28D CPL is $6.39 and L7D is $5.95, both within the $5-$7 target range. February's spike to $7.25+ was a temporary anomaly that has corrected.
Data Source: L7D and L28D KPIs come from live Pipeboard API pull (3/25). Monthly table uses Pipeboard monthly breakdown. Campaign ID: 120233091829250773.
UGC Dominates: UGC format drives the most revenue: 24 deals / $147K total. DCT 107 alone: $80K / 14 deals / 7 months of active runtime. Mixed format (142, 152, 169) shows strong recent performance: 14 deals / $91K.
Fatigue Watch: DCT 107 has been active for 7 months. While it remains the top performer, watch for declining CTR or rising CPL as a fatigue signal.
Editable Table: Revenue and Deals columns are editable. Click any cell to update — Avg Deal auto-recalculates. Edits persist in localStorage. 5 estimated attribution deals and 1 pending (Mason Smith via Lead Magnet).
Best Cycle ROAS
5.55x
Dec 22, 2025 ($87.9K / $15.9K)
Latest Cycle
3/19
1,211 regs, $5.95 CPL, 0.90x ROAS
181 live, 125 replay | Data thru 3/26
Total Cycles Tracked
14
Nov 2025 – Mar 2026 (full funnel)
Upcoming
3/31
594 pre-registrations
Avg Show Rate
19.6%
Across tracked cycles
Avg Book Rate
3.2%
Calls booked / regs
1
Cycle Analysis
ROAS by Webinar Cycle
Revenue vs Spend by Cycle
2
Full Cycle Data
All Webinar Cycles — Full Funnel (Editable)
Best Cycle: Dec 22 cycle achieved 5.55x ROAS: 2,965 regs, 549 live attendees (18.5%), 201 replays, 75 calls booked, 68 call shows (90.7%), 10 closes, $87,952 revenue.
March Cycles: 3/9 cycle at 2.15x ROAS (4 closes, $33K). 3/19 cycle still early at 0.90x with 1 close. WebinarKit data: avg live time 1hr 3min, avg replay time 49min, 3.4% completion rate.
Editable: Spend, Regs, Calls, Closes, and Revenue columns are editable. CPL, Book Rate, Close Rate, and ROAS auto-recalculate on edit. 3/31 upcoming with 594 pre-registrations.
Total Revenue
$1701K
+$112K from 14 March closes
262 closed deals (all funnels)
Total Ad Spend
$292K
Jun 2025 – Mar 2026
Blended ROAS
1.91x
Target: 2.5x — up from 1.80x
March TFM ROAS: 2.56x
Avg Deal Size
$6,280
Range: $500 – $9,997
March Deals
22
$178K revenue
Cost Per Close (TFM)
$3,037
vs avg deal $7,779 (TFM only)
1
Revenue Trends
Monthly Revenue + Spend
Revenue by Funnel Type
2
Deal Detail
Closed Deals — Recent (Editable Revenue)
3
Monthly Summary
Monthly Revenue Summary (Editable)
Attribution Wins: 6 previously unattributed deals ($42K) have been reclassified as TFM-attributed after GHL API analysis. This moved blended ROAS from 1.56x to 1.80x.
Attribution Corrections: Jamie Seaton ($6,497, closed 3/24) registered for 1/15 webinar, not recent cycle. Cristina Pastrana ($6,497) and Niles Hogan ($9,997) are both from the 2/26 webinar. GHL tags can overwrite when contacts re-register.
Editable: Revenue column on deals table and Revenue/Deals on monthly table are editable. ROAS, Avg Deal, and Cost/Close auto-recalculate.
TFM ROAS (March)
2.56x
vs 2.5x target — ABOVE TARGET
11 TFM-attributed deals
Total ROAS (March)
3.37x
Incl 3 organic closes ($26.7K)
L28D CPL
$6.31
In $5–$7 target range
March Deals
14
$112K revenue (11 TFM + 3 organic)
Rev Per Registration
$10.24
All-time average
Total Revenue
$559K
89 deals, 10 months
1
ROAS Tracker
ROAS vs 2.5x Target
Monthly ROAS Trend
2
Comparison
Month Comparison — Feb vs Mar vs Dec (Best)
March is recovering: 10 TFM-attributed closes at $79K revenue, 2.28x ROAS. After Feb's dip to 0.74x, March is back above 2x.
CPL holding in range: L28D CPL is $6.39, within the $5-$7 target. Feb spiked to $7.25 but March has pulled back to $6.11.
Blended ROAS still below 2.5x: At 1.80x, the all-time blended is below Isaac's 2.5x threshold. However, the recent trajectory (Dec 5.99x, Jan 1.41x, Feb 0.74x, Mar 2.28x) shows the pattern is cyclical, not declining. The Feb dip was a spend-timing lag.
Attribution wins: 6 previously unattributed deals ($42K) have been reclassified as TFM-attributed. 7 new March GHL closes ($56K) added. This moved blended ROAS from 1.56x to 1.80x.
WebinarKit engagement: 3/9 cycle: 8.7% show rate, 292 engaged. 3/19 cycle: 6.7% show rate, 306 engaged. Average live time 1hr 3min. 3/31 upcoming with 594 pre-registrations.